Advancing Sustainable Retail Practices
Martin brings over 11 years of expertise in sustainability and technology, having co-founded Whywaste and served as its CTO, along with leadership roles like VP of Engineering at Invafresh, where he developed innovative solutions to reduce waste and drive environmental impact.
Driving SaaS Solutions for Pet Retailers
As a leader in Upshop’s SaaS solutions, Martin focuses on delivering tools that enable pet retailers to reduce waste and maximize profits. His work ensures that retailers have the resources they need to achieve their operational and financial goals.
Expertise in Technology
With a strong background in customer-focused technology, Martin, co-founder of Whywaste, is passionate about reducing waste through innovative solutions. His dedication drives him to deliver meaningful value and enhance customer experiences.

PET

In a pet store, every product matters—from fresh food to everyday essentials. Stay ahead and keep shelves stocked with fresh pet food and supplies your customers can rely on.